Craft, Don’t Draft!

Presumably it would be easy to edit content afterwards with Content Management System, most start up owners put drafted or half-finished content on their sites during web design phrase. However, the problem therein is not about technology, it’s about the efficient use of time and manpower.

Don’t Let Time Be Your Enemy

Presumably it would be easy to edit content afterwards with Content Management System, most start up owners put drafted or half-finished content on their sites during web design phrase. However, the problem therein is not about technology, it’s about the efficient use of time and manpower. Being a Small and medium enterprises (SME) owner, you are fully occupied by meeting with your customers, business partners, suppliers and even the venture capitalists. You have to check the balance sheet, make deals and manage employees, etc. Indeed, most SME owners or startup owners never have time to get back to their site content.

Drafting Content for Your Site Is Not Good Enough

Content is one of the most important factors of your website which should never be ignored. As much as they like beautiful or handy layouts, people demand solution to their problem. An award winning web design will never win your place in the market if it comes with boring text, or vice versa. Site content and web design are the first impression, just like what you are going to say and wear in a business meeting. No one can afford screwing up in such an important scenario. Whether you want to do it yourself or hire someone, always pay attention to the site content!

Find Someone to Do It, If You Aren’t Good At It

You would want to craft your site content, so it explains how your business can solve your customer’s problems. Tell them why you are special; why you can provide a better solution; why you understand them better than any of your competitors. Of course, you’re a businessperson, who likes to manage a company and make profit with it. You are not interested in “Wordcraft”. That’s why hiring someone who is good at it would be your best choice. Just like web design, you wouldn’t spend years to learn web design, Illustrator, Photoshop, HTML, CSS, JavaScript, and PHP since it is more rewarding to spare time on managing and marketing your own business. My gentle advice is... Hire professionals unless you really can’t afford it! What do you think about your site content? How good is it? Have there been situations where your customers have bought your products or services because of your site content? Let us know your comments below.